If ever exists a Renaissance woman in the groove, Amy Seidman, the songwriter and producer behind AmesEla's music, is an artist whose work defies categorization and whose exploration with creativity is non-stop. Living her art, she music producer, painter and mixed-media artist, as well as an internationally published photographer, writer, filmmaker, and digital artist.

Born and educated in New York City, Amy Seidman has led a prolific life. Widely traveled as a photojournalist, Ms. Seidman has had extensive experience creating interactive media for leading entertainment studios and corporate clients. Since starting multimedia studio Creative Entity in 1995, Amy's projects have included a myriad of platforms and approaches.

During her diverse career as a multimedia artist, Amy's experience and archives of content have played an integral part in providing the vision and direction for Creative Entity. She is currently developing content as part of Incredible Places™, a multimedia venture to foster education, tolerance and global understanding of different cultures and natural environments. Incredible Places™ was founded in 2001 as a spin off from Creative Entity.